Kia has claimed to be the fastest company to sell a million cars in the USA, hitting the one million mark in just nine years to beat Toyota, the previous record holder, by four years.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The millionth Kia in the US was a Carnival (Sedona) minivan sold to a California man.


Kia products first arrived in America with Ford Festiva badges and were not sold under their makers’ name until 1994.


Kia Motors America has set a sales target of 265,000 for 2003- up more than 11% on 2002 – and expects to reach its second million in about four years.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact