Jaguar has claimed an all-time record with worldwide sales of 90,031 cars in 2001, 20 percent up on 1999.
Announcing this at the Detroit International Auto Show, managing director Jonathan Browning said: “2000 was another milestone year in the product-led transformation of Jaguar.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“This year, we will break through the 100,000 sales threshold as we launch the new X-type compact sports saloon later in the year. In addition, we can now look forward to becoming a five car line company with the announcement last week that we intend to put the F-type into production in 2004.
Browning said that in five years Jaguar will have transformed itself from a two car line niche player to a five car line company that would be “a major force in the global premium car market, and a significant competitor to Mercedes and BMW in every market of the world”.
 |
The F-type |
Exports during 2000 totalled 75,028 cars, or around 80 per cent of output, making what the company calls “a significant contribution to Britain’s car industry balance of payments”.
Jaguar North America enjoyed its best ever year with U.S. sales of 43,728 cars, a 25 per cent increase over 1999.
The company also noted that, as anticipated, the United States’ ‘love-affair’ with the S-TYPE was a major contributor to the export success. In its first full year on sale, the S-type increased volume by 58 per cent from 1999 to 24,507 cars.
The XK Sports series also enjoyed its best year ever in the United States with sales up 9 per cent over 1999 to 6,729 cars sold – comfortably outselling the Mercedes SL.
Export sales to continental Europe rose 25.8 per cent to 21,401 cars – another claimed record – with virtually every market in Europe also reporting record sales for the year.
 |
The XK sports |
Sales in Italy increased 72 per cent to 3797; France increased by 48.5 per cent to 2302; and Belgium increased by 35.1 per cent to 1606.
United Kingdom sales were down 3.1 per cent to 15,003 cars reflecting the sluggish market.
Major sales gains were also reported from other markets. Japanese sales rose 21.7 per cent and in the ‘overseas markets’, including Australia, China and Singapore, sales were up by a third.
