George Ayres, Aston Martin Jaguar Land Rover North America’s current vice president of Jaguar marketing, has been appointed Ford SVT marketing & sales manager in the Ford Performance Group, succeeding Tom Scarpello.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ayres joined Jaguar in 1997, after 11 years with Ford Motor Company. During his time with Aston Martin Jaguar Land Rover, he helped launch many new models and his involvement with performance products included leading the development of the XKR Silverstone in 2001, developing the XKR100/XJR100 anniversary cars in 2002, and helping to create concept cars such as the XK-RS and Concept Eight.
He was also involved with Jaguar’s return to Trans-Am racing with the Rocketsports XKR, which has recently won the company two consecutive manufacturer championships.
