Isuzu Motors has announced the pricing for its all-new 2006 Isuzu Pickups, describing the new prices as ‘aggressive’.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The entry- level i-280 Extended Cab 4×2 will start at a manufacturer’s suggested retail price of $16,989 — over $1,000 less than a comparably equipped 2006 Chevy Colorado, Isuzu says.


“Isuzu has had a tradition of value pricing that we are proud to continue with the new Isuzu Pickups,” said J. Terry Maloney, president and COO of Isuzu Motors America. “We think the combination of a world-class midsize pickup, highly competitive pricing, and our tremendous warranty coverage will be very appealing to consumers.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact