Detroit’s Big Three may have been talking this motor show week about reducing incentives but there’s little sign of a let-up just yet. General Motors on Thursday announced its latest ‘marketing programme’, which runs from January 8 to March 31, and continues to dangle five-year interest-free financing in front of “qualified” (read low credit risk) buyers for the purchase of most new 2004 car and truck models.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
GM has added sport utility vehicles and pickup trucks to those vehicles eligible for interest-free loans for up to five years and is also continuing generous customer cash rebates of up to $US3,500 on most 2004 vehicles.
GM is also beginning the new year with its innovative ‘Hot Button,’ campaign which gives most showroom visitors a chance to win a new vehicle by pushing an OnStar button.
The Cash rebates of up to $3,500 are slightly lower than some previous offers in the latter part of 2003 and the latest batch of incentives does exclude Cadillac, whose market share is heading back up, from the five-year 0% finance deal. The newly launched Chevrolet SSR retro-look pickup truck, the huge Hummer H2 SUV and the just-introduced Holden-built Pontiac GTO coupe – for which demand could well exceed supply this year – are also excluded.
As has been seen before, even brand-new current model year vehicles in the GM stable are not safe from “cash on the hood”. The all-new GM-Daewoo-built Chevrolet Aveo compact hatchback and sedan range (known in most other markets as the Daewoo Kalos and also sold in Canada as the Suzuki Swift+) gets a $1,000 incentive and is also available with a low 1.9% finance rate for up to six years.
The newly-launched, fully-redesigned, Chevy Malibu line is also already being discounted with $1,000 cashback, or up to five years 0% finance.
