GM has confirmed that its new Cadillac campaign will officially be introduced during Super Bowl XXXVI to the hard-driving Led Zeppelin tune, ‘Rock and Roll’, according to a report in Adweek. The song was originally released in 1971 on the group’s ‘fourth’ album.
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The Adweek report quotes Mark LaNeve, Cadillac’s US General Manager, as saying that this will ‘demonstrate that Cadillac is unafraid to lead in styling, performance and functionality’.
