USA: GM’s new Caddy campaign ready to ‘rock and roll’ – Adweek
GM has confirmed that its new Cadillac campaign will officially be introduced during Super Bowl XXXVI to the hard-driving Led Zeppelin tune, 'Rock and Roll', according to a report in Adweek. The song was originally released in 1971 on the group's 'fourth' album. The Adweek report quotes Mark LaNeve, Cadillac's US General Manager, as saying that this will 'demonstrate that Cadillac is unafraid to lead in styling, performance and functionality'.
GM has confirmed that its new Cadillac campaign will officially be introduced during Super Bowl XXXVI to the hard-driving Led Zeppelin tune, ‘Rock and Roll’, according to a report in Adweek. The song was originally released in 1971 on the group’s ‘fourth’ album.
The Adweek report quotes Mark LaNeve, Cadillac’s US General Manager, as saying that this will ‘demonstrate that Cadillac is unafraid to lead in styling, performance and functionality’.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Neonode has won the Innovation Award for Driver Monitoring Softwarefor its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.
