In an attempt to boost sluggish sales, General Motors said it would offer the same discount it gives to its US employees to anyone who buys a new GM car or truck throughout the country in the next month.
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The program includes all GM vehicles except for the Chevrolet Corvette and GMC medium duty trucks, the Associated Press (AP) said, adding that the offer runs from June 1 to July 5.
GM reportedly said the new price would be prominently displayed on vehicles at dealerships.