Fuel cell specialist Ballard Power Systems on Thursday said it had cut 100 jobs and was reducing discretionary spending in an attempt to stretch available cash.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Associated Press (AP) said the cuts eliminated full-time positions at Ballard’s plants in Vancouver, Lowell, Massachusetts, and Dearborn, Michigan and left the company with about 600 employees. Ballard said it achieved about half the reduction through normal attrition and the elimination of open positions.


The belt-tightening should reduce annual operating expenses by about 12%, Ballard reportedly said. The company will record a third-quarter charge of $2 million related to the labour cuts.


AP said the company said these expense reductions are in addition to savings its expects to realise from the recently completed sale of its fuel cell support systems business to DaimlerChrysler and Ford. Both automakers own sizable stakes in Ballard.


The news agency said that, during the second quarter ended in June, the company burned through about $28.7 million in cash, up from $22.5 million in the year-ago period. Ballard ended the quarter with $231.3 million in cash and easily convertible assets, down from $240.3 million in December.


According to the report, Ballard’s annual loss has grown from $96.2 million in 2001 to $175.4 million in 2004 as the company continues to pump funds into new technology. Yet, uptake has been slow as many automakers have opted to focus their investment on petrol-electric hybrids in the near term.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact