Ford’s newly integrated Aston Martin Jaguar Land Rover North America operation has reported record first quarter sales results of 25,421 vehicles, up 87 percent on Q1, 2001.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
March sales for the new organisation, which groups the three English marques together at dealerships and pools so-called “back office” functions such as finance, totalled 9,001 vehicles, up 68 percent on March last year.
Jaguar sold 6,169 cars for the month, up 87 percent from the same period last year, making it the best month in the famous brand’s long US history.
Over 10,000 X-types were sold in the first quarter, and March was the best sales month to date with 3,780 shifted.
Land Rover sold 2,772 vehicles, up 37 percent, and claimed a record March.
The revised 2003 Jaguar S-type goes on sale in the US on May 6 and will be followed in June by the all-new 2003 Range Rover.
