Ford announced a new consumer incentives programme in the US on Wednesday, hoping to lure more customers into showrooms with better deals on its cars and trucks, Reuters reported.
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The news agency noted that the enhanced deals follow new incentives unveiled last week by Ford’s domestic rival General Motors, which has led Detroit’s profit-gouging price war for more than two years.
According to Reuters, Ford said it was beefing up cash rebates by $US500 on some models, including its bulky Expedition and Excursion SUVs while it has also lowered interest rates or extended 0% loan offers on some vehicles, including its new Freestar minivan.
