Ducati Motor Holdings is relocating its North American subsidiary from New Jersey to California, in a move to get closer to the centre of the US motorcycle industry.
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The North American market is a priority for Ducati and represented 23% of total revenues in 2001. The relocation signals the Company’s determination to capitalise on the immense potential in California, already the largest market for Ducati in the US – accounting for about 20% of US retail sales – and is home to many of America’s most important motorcycle manufacturers and media.
A presence in California gives the company access to a large, specialised talent pool, closer contact with opinion leaders, vicinity to major race tracks and excellent weather conditions for dealer training, product tests and brand-building motorcycle events.
“Our move to California is a key strategic move towards creating a structure which will be able to unleash the huge potential for Ducati of the US market,” said Ducati North America CEO Joseph Piazza.
“We currently have a number of products which are proving to be a great success in California and beyond.”
