DaimlerChrysler, in the presence of the Chinese vice minister of commerce, Ma Xiuhong, signed letters of intent on Wednesday strengthening the company’s ability to export and distribute passenger vehicles to China from North America.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
DaimlerChrysler plans to export approximately 4,500 vehicles to China from North America including vehicles from the Chrysler Group and the Mercedes-Benz M-Class, built in Alabama.
“The signing of these letters of intent is an important step in increasing the export to and distribution in China of Chrysler, Jeep and Mercedes-Benz vehicles, and significantly complements our future business plans there,” said Dieter Zetsche, Chrysler Group CEO.
DaimlerChrysler’s joint venture with Beijing Automotive Industry Holding Company Ltd. (BAIC), Beijing Jeep Corporation (BJC), was the first automotive manufacturing joint venture to be established in China in 1983. DaimlerChrysler signed a new strategic automotive framework agreement with BAIC in September. With this new and comprehensive agreement, DaimlerChrysler and BAIC have committed to re-invigorating BJC, the original joint venture, and increasing investment in order to incorporate the production of up to 25,000 Mercedes-Benz E- and C- class sedans in China.
Within this new framework, DaimlerChrysler will cooperate with Beiqi Fujian, in which BJC is the major shareholder, in the production of heavy and medium-duty trucks – including Mercedes-Benz Actros trucks and engines and other components – for the domestic Chinese market.
