Daewoo’s 525 US dealers issued a joint statement yesterday which is being seen as a sign that US Daewoo dealers are becoming jittery at the prospect of future sales of Daewoo models in the US being handled through GM’s network, leaving them in the cold.
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The statement was published in The Korea Herald and suggests that GM will intend to keep Daewoo’s best cars – such as the new Daewoo Magnus 6-cylinder – away from the US market and only bring one or two models to the US to be sold as Chevrolets.
The Korea Herald said that an anonymous source in Daewoo Motor speculated that the US dealers’ statement was meant to press GM to include Daewoo Motor America, a local marketing company overseeing the 525 dealers, in the GM takeover package. The source added that it would likely be too expensive for GM to maintain a separate sales channel for Daewoo cars in the US.
Details of how the South Korean automotive market is performing domestically and globally can be found in the new just-auto report “The South Korean vehicle industry: a strategic review“
