Daewoo is celebrating its strongest ever half-year sales performance having registered a total of 20,208 cars between January and the end of June, a leap of 30% over the same period in 1999. This impressive sales growth takes the Korean car manufacturer’s year-to-date market share to 1.66%. The new car market as a whole is up by just 2.1% over the first half of 1999.
And Daewoo’s sales success is even more impressive as the only manufacturers to have experienced a larger growth in sales have introduced new models in the past 12 months.
Furthermore, in the first few days of July, Daewoo reached another milestone – its 140,000th registration since arriving in the UK in April 1995.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In a market characterised by consumer uncertainty over pricing, Daewoo’s consistently strong performance is testimony to the outstanding value-for-money its model range already represents and the industry-leading ownership package that comes as standard with every car.
The unique, direct-selling concept that the Korean manufacturer introduced to the UK in 1995 has proved to be extremely successful. Daewoo has achieved a year-on-year growth in sales and is now commanding a year-to-date market share of 1.66%. That market share is larger than long-established manufacturers, such as Hyundai, Skoda and Mazda. Since arriving in the UK, Daewoo has registered in excess of 140,000 units.
The six-model line-up will grow in September when Tacuma, Daewoo’s entrant in the ever-expanding compact MPV market, is introduced.
Daewoo’s network has been steadily expanding to accommodate the sales growth, with the current tally of outlets totalling 130, with five more openings planned for the remainder of this year.
