Cummins has celebrated the shipment of its one millionth diesel engine for the Dodge Ram pickup, highlighting 15 years of partnership with the Chrysler Group. The Chrysler Group began offering the Cummins engine in the 1989 model year and the turbo diesel engine’s popularity has been growing ever since.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Since 1998, the diesel heavy-duty pickup market has outpaced petrol-powered pickups, growing over 25%, according to R.L. Polk registrations.
Since 1989, the Cummins diesel engine has increased 91% in horsepower and 39% in torque. Today, the Cummins powered Dodge Ram 3500 has the highest gross combined weight rating (total of truck, contents and trailer weight) of 23,000 pounds. This performance has helped inspire passionate customers who have formed fan clubs like the Turbo Diesel Register, a quarterly magazine with over 15,000 subscribers.
Highlighting the durability of the Cummins Turbo Diesel, Tom Olding, owner of a million-mile 1995 Cummins-powered Dodge Ram, showed off his engine and truck. Olding, who delivers Airstream trailers throughout the US, recently surpassed 1,000,000 miles on his truck with the original engine and many other components.
The milestone millionth Cummins Turbo Diesel will be installed in a special Dodge Ram 3500 as the prize in a 2003 Dodge Rodeo sweepstakes. The truck and the engine will be specially badged to mark it as the 1,000,000th engine. The truck will also be on display throughout the country at major rodeos throughout the year. In December 2003, a winner will drive away with this potential collector’s item at the National Finals Rodeo in Las Vegas.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
