Cooper Tyre & Rubber will be the exclusive marketer of Kenda radial passenger and radial light truck tyres in the United States and Canada.
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A recent agreement between Cooper and American Kenda provides Cooper with exclusive rights to distribute the tyres.
“This strategy provides Cooper with additional flexibility in the range of products we offer to meet the needs of today’s tyre consumers,” said Cooper’s vice president, sales and marketing, Phillip Caris.
All tyres associated with the agreement are new products, jointly developed by Kenda and Cooper, designed to complement the current product offerings of both companies. Kenda USA will continue to market its existing range of specialty tyres.
Initially, the Kenetica H- and T-rated passenger radial tyres will be available in the US only. Additional lines will be added incrementally and extended into Canada as the business relationship develops.
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