The Financial Times reports that Chrysler has set out a strategy for growth which is based on tackling Japanese competitors head on with the aim of expanding global sales by 30% within a decade
DaimlerChrysler’s US unit set out some elements of its long-term strategy in Detroit this week, according to the FT report.
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The newspaper says that the plan centres on a bigger role for high-volume passenger cars, which means risking lower margins for the strategy to work.
Chrysler’s boss, Dieter Zetsche, reportedly said that he aimed to increase Chrysler’s global sales by 1m to 4m in a decade. He was also reported as saying that the company would rely more on sales of cars rather than light trucks – which currently account for around two thirds of the company’s output.
