While people are rushing to Chrysler showrooms across the country to see one of the hottest automotive products in decades — the PT Cruiser — even more are showing interest in this new vehicle by visiting virtual showrooms over the Internet.
“The Chrysler brand web site is seeing extremely high interest in the PT Cruiser,” said Tom Marinelli, Vice President of DaimlerChrysler’s Chrysler/ Jeep(R) Brands. “This kind of web activity is simply unprecedented.”
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For the month of June, the Chrysler site received 688,501 visits from people seeking information about the PT Cruiser. June was the third consecutive month in which the number of PT Cruiser visits exceeded half a million.
“In June, the PT Cruiser received more web visits than any other DaimlerChrysler product by over 600%,” added Marinelli. “More importantly, our customer relationship management initiatives are proactively turning these viewers into potential customers with e-mail updates, as well as individualized feedback to viewers who have continuously shown interest in the PT Cruiser web site.”
The PT Cruiser web site, www.chryslercars.com , contains a variety of PT Cruiser information. Visitors to the site can look up facts and figures, find independent reviews and even locate dealers. There is even a link called “fun stuff,” where the visitor can see “PT Cruiser movies,” download PT Cruiser screensavers and even order PT Cruiser merchandise through the “e-store.”
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By GlobalData
