According to Reuters, Chrysler head Dieter Zetsche was quoted on Sunday as saying that tough market conditions in the United States were set to continue next year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“We had expected that the next year will be a bit easier,” Zetsche was quoted by Reuters as saying to the Stuttgarter Zeitung. “Now, we are expecting that competition will stay very tough also next year.”

The remarks came in an advance copy of an article due for publication on Monday, Reuters said.

According to Reuters, Zetsche blamed high incentives offered by rivals General Motors and Ford for the tough market environment, saying Chrysler’s incentives were lower.

He said the car maker was not prepared to fight for market share at any price but that it expected its share of the US market to grow next year from a current 13.2%, according to the Reuters report.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact