Chrysler enhanced its consumer incentives on Tuesday, matching a move by General Motors, and spokesman Marc Henretta told Reuters that the new deals, including bigger cash rebates and interest-free loans for up to five years on the strong-selling PT Cruiser, were the company’s most aggressive ever.
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Reuters said that, like the deals GM rolled out on Monday night, the offers are also likely to cost Chrysler more than the incentives it launched after the September 11 attacks.
The deals which Ford has subsequently matched, come as the US car industry faces the prospect of lower than expected sales during its key spring season, thanks to the war in Iraq and a wobbly economic recovery, Reuters said.
Chrysler’s new programme runs until the end of April and Henretta told Reuters that cashback offers on the regular Dodge Ram pickup, one of the company’s best-selling vehicles, were being raised to $US3,000 from $2,500.
