CarDay Inc. www.carday.com, the first of its kind “brick and click” online used car exchange Web site, announced today that it has selected TBS Media Management as its media agency of record for offline media.
“TBS can offer us excellent planning capabilities as well as significant help in media buying efficiencies,” said Dean Harris, Chief Marketing Officer, CarDay Inc.
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CarDay.com launched on May 1, 2000. CarDay’s Web site ushered in a new era in the online buying and selling of inspected, certified and warranteed used cars. CarDay leverages the strengths of the Internet with the guidance and expertise of local automotive retailers to offer its customers a new and powerful way to buy or sell pre-owned vehicles. CarDay connects buyers and sellers in the comfort, safety and anonymity of an online marketplace. These transactions provide significant value for buyers, sellers and CarDay dealer franchisees.
“CarDay knows our track record for quickly building consumer traffic within a brand-based media framework,” said Kristina Allen, Senior Vice President, Communications and Media Services, TBS Media Management. “The CarDay media campaign includes spot television, spot radio, print and out-of-home.”
About CarDay, Inc.
CarDay Inc. www.carday.com, based in New York City, is revolutionizing the used car industry and is the first “brick and click” exchange site for used cars. CarDay connects buyers and sellers in an online marketplace. Each vehicle listed and sold on CarDay’s Web site is dealer inspected, certified and warranteed. CarDay Inc. is a privately held company and was incubated at Hometown Auto Retailers Inc. (NASDAQ: HCAR). CarDay’s investors include Goldman Sachs, Odeon Capital Partners, Citigroup Investments and Sierra Ventures. CarDay has offices in Wellesley, Massachusetts and White Plains, New York.
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