BMW of North America, Inc., the importer and distributor of BMW motorcycles in the U.S. since 1980, has broken its previous record for sales in the second quarter, by finishing this term with sales of 3683 units, an increase of 14% over record setting 1999. Year to date, the marque has sold a total of 6008 units, a 16% increase over last year.
“BMW Motorcycles are enjoying strong sales across the entire model range, with significant gains reported for the K 1200 LT, the R 1200 C and its variants, and the R 1150 GS.” commented Ed Robinson, Vice President of BMW of North America, Motorcycles.
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Another area of strength for BMW has been the popular reception of the new Riders Apparel line. According to Tom Plucinsky, Aftersales Manager, BMW Motorcycles, “BMW has long produced the some of the most advanced riding apparel, but the new line has improved performance, styling and most importantly, price. We now offer a full protection, all weather suit that has exceptional features, for under $600. More than ever, we are finding that riders of all makes are coming into authorized BMW Riders Apparel retail centers in search of these products.”
BMW IN AMERICA
BMW of North America, Inc. was established in 1975. Since then, the company has grown to include marketing, sales and financial service organizations in the United States; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Palo Alto and various other operations throughout the country. BMW is represented in the U.S. through a network of more than 340 car, 300 Sports Activity Vehicle and 160 motorcycle retailers. BMW US Holding Corp., the Group’s headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
