Edmunds forecasts that US new vehicle sales are expected to 'lift slightly in August' when compared against the Hurricane Harvey depressed August tally of last year. Edmunds says there may be a favourable year-on-year comparison, but the US auto market 'still shows signs of weakness'.

Edmunds forecasts that 1,496,834 new cars and trucks will be sold in the US in August for an estimated seasonally adjusted annualised rate (SAAR) of 16.8m. This would amount to a 10.2% increase in sales from July 2018 and a 1.2% increase from August 2017.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

"Hurricane Harvey depressed August sales by 2 percent when it hit last year, which is likely why we're seeing a year-over-year lift in sales," said Jeremy Acevedo, Edmunds' manager of industry analysis. "Despite this slight boost, August sales fall in line with the slower overall sales pace we expect to see through the second half of the year."

Edmunds analysts also note that through July inventories reached their lowest levels since 2016. While this is a positive sign that the industry has right-sized supply for decreasing demand, fewer vehicles on dealer lots means fewer vehicles are being sold compared to recent years.

"There are a lot of things working against the automotive market right now: Incentive spending is maxed out, interest rates are rising, and vehicle prices are reaching record highs," said Acevedo. "Add to that the uncertainty that comes with renegotiating NAFTA and tariff talks and it amounts to what could be a challenging back half of the year for automakers."

Edmunds estimates that retail SAAR will come in at 14.3m vehicles in August 2018, with fleet transactions accounting for 14.5% of total sales.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact