Toyota will press on with plans to build SUVs at a new plant being built in Mississippi despite the US market swing to more fuel-efficient vehicles, a consultant ot the automaker has said.
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According to the Detroit Free Press, Dennis Cuneo said the Highlander is a car-based SUV and that “its sales are doing well.”
“The auto industry is a cyclical industry,” Cuneo was quoted as saying. “Toyota believes in the long run this is going to be a good place to manufacture and build vehicles.”
Toyota is using Highlander-based models to demonstrate its fuel-cell technology in the US.
The model is sold in other markets such as Australia as the Kluger.
