Elon Musk, co-founder and CEO of Tesla Motors, is being coy over whether the electric car maker will be able to meet initial delivery targets for its Model S this year.

The company began building the luxury cars in June in Fremont, California and, while Musk told Bloomberg television he was confident Tesla will deliver 20,000 of the cars next year, he would not comment on whether it will deliver 5,000 this year, as previously targeted.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Tesla has set a goal of becoming profitable by as early as next year from sales of the US$57,400 Model S and Model X SUV due in late 2013. The company wants to avoiding quality problems and delays that have hit rechargeable vehicle competitors.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact