Just weeks after unveiling its new patent-pending convertible roof concept, component firm ASC Global has signed a deal which will see it go into production, writes Richard Yarrow.
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Called InfiniVu, the technology features three sliding panels that stretch from front to back on the vehicle’s top. The system made its debut at January’s North American International Auto Show in Detroit, where it was displayed on a Hummer H3 and a Toyota Sienna MPV.
Spokesman Tim Yost said: “We already have at least one OEM
customer for one of our InfiniVu systems, on a car to be launched in about a year. We can’t say which OEM and which product line at this stage.”
However, Yost did give a clue by saying that the company was “presently focused on foreign-based OEMs selling into the North American market”.
The Michigan company claims InfiniVu is so innovative it actually creates a new market segment. Sitting between cars with sunroofs and full convertibles, bosses said any vehicle fitted with it should be called a ‘sunvertible’.
Richard Yarrow
