Subaru’s US unit is boosting supply of the BRZ [also sold as the Toyota GT86/Scion FR-S] to meet demand, adding 2,000 extra units in the next four months.

Originally, the company planned to import 500 units a month but is doubling this, reported Motor Authority, noting that it was not clear if the additional allocation was a one-off or would continue through 2013.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Subaru sold 3,120 BRZs in October while Toyota’s US brand Scion sold 8,572 FR-S variants.

The report added that increasing inventory would boost BRZ sales but questioned how much potential volume Subaru had lost to Toyota.   

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact