Subaru of America (SOA) has today (24 September) announced the appointment of Alan Bethke as director of marketing communications.

Reporting to Tim Mahoney, chief marketing officer for SOA, Bethke will be responsible for the company’s advertising and marketing communications activities and replaces Kevin Mayer who is leaving SOA to pursue other opportunities.

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Bethke joined Subaru from Suzuki in 2003 as a district sales manager. He has worked in a number of positions within Sales and Marketing for SOA, most recently as marketing planning and operations manager.

“Alan is a natural choice for the position,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America. “He has been part of a marketing communications team that has propelled the Subaru brand to record levels of awareness and market share.

In his new role Alan will be able to call on this experience in marketing, advertising, strategic planning and media.  He will play a key role in the continued growth of the Subaru brand in the U.S.”

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