Migo, an integrated search engine for on-demand rides across multiple services, has launched its free new service in Seattle and Portland following a three month beta test period with over 200 Seattle and Portland-based users. Migo says it is the first app available in the US that allows users to search, compare and hail multiple types of personal transportation, such as Lyft, Car2Go, Seattle Yellow Cab and more, without having to jump from one app to another.

The Migo app displays real-time data for price estimates and wait/walk time – and makes it possible to search, hail and book a ride, all from within the Migo app.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In-app payment is available for many partners today and will expand in the future, Migo says.

The new service is launching first in Seattle and Portland on the iPhone, and is expanding to additional markets and to Android. Migo says that Seattle and Portland are key launch cities for Migo because of their role in the White House Smart Cities Initiative, which was launched in 2015 to help deliver smart city solutions, including eco-friendly transportation options that best leverage the cities' resources and infrastructure.

"Seattle and Portland are hotbeds for testing new transportation services and models, like car share, ride share, carpooling, bikes and taxi services. Migo was designed to help residents first discover and then easily choose their best ride option – whether that means closest, cheapest, most environmentally friendly or simply the coolest option to get from place to place," said Jeff Warren, founder and CEO of Migo, "and with the rapidly expanding populations of both Seattle and Portland, we see Migo as a key partner to help keep the cities moving."

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact