Porsche's executive board has appointed Klaus Zellmer as new president and chief executive officer of Porsche Cars North America (PCNA), effective 1 November.

He replaces Detlev von Platen who will relocate from Atlanta to Porsche headquarters in Stuttgart, Germany, to assume his new role as executive board member responsible for global sales and marketing, also effective 1 November. He succeeds Bernhard Maier, who was appointed chairman of the board of management for Skoda in the Czech Republic.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Zellmer was named head of overseas and emerging markets earlier in 2015. He is currently responsible for Porsche subsidiaries in Australia, Japan and Korea, and the sports car manufacturer's regional offices in Asia-Pacific, South America, the Middle East and Africa.

Zellmer will report to von Platen. In turn, von Platen will be named chairman of the board of directors Porsche Cars North America.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact