Nissan has overhauled its management and operational structure for its Americas business. The company said the move had been made to capitalise on synergies across the region.
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Carlos Tavares will be chairman of the newly reconfigured management committee-Americas.
In the move, the company has consolidated its operations across North America, Latin America and the Caribbean. As well as the newly streamlined management committee-Americas, two new operations committees have been established for North America, and Latin America and the Caribbean.
Nissan said that manufacturing, purchasing, supply chain management and logistics will be tightly allied, because their functions are similar throughout the region. Sales, marketing and support operations will be managed more locally, since they need to respond to local market needs.
“With steady improvements in quality and reliability of Nissan and Infiniti vehicles over the past years, we are now on fertile ground to grow our presence in the region,” Tavares said. “We are taking a holistic approach to unlock new synergies in the region and to shift the Americas to zero-emission mobility.”
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By GlobalDataTavares who is to visit the company’s operations in the region, said: “We recognise that we are competing under very difficult conditions. Our focus is to delight our customers by supporting our people on the front line. We call it the reverse pyramid concept,” he added. “What we learn from these visits will help us prioritise our next steps, especially on the cusp of our first electric vehicle launch next year.”
Nissan added that it will launch a battery electric vehicle in the US and Japan in 2010. Two years later, EVs will be sold globally.
Earlier this year the company announced four zero emission partnerships in the Americas through its Renault-Nissan Alliance, including Tucson and Phoenix Arizona; Sonoma County, California; the State of Oregon; the State of Tennessee and San Diego Gas & Electric, also in California.
