Like other Japanese automakers last month, Nissan global production in July increased, in this case by 26.8% year on year to 315,975 units, a record high for the month.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Exported Rogue (primarily a North American model similar to the UK-built Qashqai crossover), Teana and Tiida [aka Versa] models boosted Japanese production 50.2% to to 129,103 units.


Production outside Japan rose 14.4% to 186,872 units, again a record for the month.


US production of the Maxima begun at the end of June and ongoing Altima output contributed to a production increase of 6% to 44,942 units.


Mexico output – a key source for US sales – rose 12.5% to 33,179 units.


UK production rose 13.4% to 35,516 units but, reflecting auto sales malaise in the country, Spanish production fell 3.4% to 19,846 units.


Production in what Nissan terms ‘general overseas markets’ (GOM) grew 35.1% year-on-year to 53,389 units mainly due to demand for the Teana (introduced in June) and Qashqai/Dualis (launched in March as the Xiaoke) in China, and the X-trail (introduced in July) in Indonesia.


Nissan’s vehicle registrations in Japan last month rose 5.9% year on year to 50,091 units, boosted by the new Teana and X-trail. Its share of domestic market registrations was up 0.1 percentage points year-on-year to 16.6%.


Domestic sales of mini-vehicles were down 2.4% from the previous year to 11,739 units.


Including mini-vehicles, Nissan sold 61,830 units in Japan, up 4.2% year-on-year. Market share was up 0.1 percentage points year-on-year to 13.6%.


Global sales increased 11.5% to 331,058 units.


US sales rose 8.5% to 95,319 units due to strong sales of the Rogue and Versa.


Europe sales rose 10.5% to 53,162 units following increased sales of the Qashqai, X-trail and Tiida (sold only in some markets).


Sales in the GOM regions were up 21.0% to 95,523 units.


Exports in July increased 84.2% to 83,429 units.


Shipments to North America rose 119.6% to 31,271 units, surprisingly due to increased demand for the Rogue and Murano SUVs.


Exports to Europe grew 87.1% to 14,759 units on the as the X-trail and Teana sold strongly in Russia.


Exports to other regions rose 61.5% to 37,399 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact