Nissan North America (NNA) has named Stratacomm as its public relations agency following a competitive bid process.
The automaker said it chose the agency “to provide strategic counsel and a comprehensive array of communications services” including media relations, ‘thought leadership’ and event and programme management…”.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Nissan said its exposure in the region has been heightened recently through increased emphasis on public relations and social media activation, particularly in the US, and expects the appointment of Stratacomm to build on that.
“Nissan is clearly winning in the marketplace, so now is the ideal time to be more vocal in telling our story and with increased frequency,” said Nissan Americas corporate communications chief David Reuter.
Stratacomm was chosen due to the agency’s extensive automotive experience with domestic and international manufacturers, suppliers, dealer groups, associations, analyst firms and government agencies along with a 15-year history of building and sustaining relationships with top tier media and ‘influencers’.
Nissan will launch 20 new vehicles in the US within two years including the redesigned Pathfinder, Altima and NV200 van-based New York taxi.
