Nissan’s US unit said it would be the exclusive automotive partner for the launch of Apple’s new iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC.
The first vehicles to be promoted through “unique iTunes Radio materials” are the upcoming, resigned 2014 Rogue [X-Trail] compact SUV, redesigned 2014 Versa Note and Leaf EV.
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“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, vice president, marketing, Nissan North America.
“We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
The campaign theme for the 2014 Rogue is ‘Make the Ordinary Extraordinary’. The marketing is designed to drive forward orders for the new model which goes on sale nationwide in November. The Rogue’s presence on iTunes Radio is a major part of this effort, Nissan said.
“Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests,” added Brancheau. “We see iTunes Radio being a huge success.”
iTunes Radio was introduced last week along with Apple’s completely revamped iOS7 operating platform for its portable devices such as iPhone, iPad and iPod. A rival for established services such as Pandora, it is a customisable streaming radio service. As with Pandora, availability is limited according to device and global region – just-auto has so far not been able to try it here in the UK.
