Nissan has unveiled Fred Deperez as director, chief marketing manager for Nissan Marketing, effective 3 October.
In his new role, Deperez will report to Jon Brancheau, vice president, Nissan Marketing, Nissan North America and be responsible for leading life-cycle product marketing efforts supporting Nissan’s Versa, Sentra, cube, JUKE and Quest models.
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Deperez joins Nissan from Chrysler where, most recently, he has led marketing for the company’s Dodge brand. During his time with Chrysler, he also held leadership posts in corporate brand strategy, and global sales and product training as well as global communications for Jeep.
Before joining Chrysler, Deperez moved through a series of management assignments in sales and marketing, as well as corporate diversity, with Toyota Motor Sales USA.
“Fred brings terrific experience in automotive marketing to his new role,” said Brancheau.
“He understands how to bring all the pieces of the marketing mix together to drive growth and we’re excited about the impact he’ll have on several of Nissan’s most critical core models.”
