The North American International Auto Show (NAIAS) celebrated the annual black-tie Charity Preview gala on January 13 by raising US$6.8 million for 11 local children’s charities. The champagne flowed and beautiful gowns swayed as exhibitors entertained VIP attendees with music and celebrity guests.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The North American International Auto Show Charity Preview is a wonderful annual event of which we take great pride,” said Richard Genthe, senior co-chairman for the NAIAS 2006.
“This is the sixth consecutive year we’ve raised overUS $6 million and the money raised from our supporting attendees will fund numerous programs and services that will help metro Detroit’s kids attain a better future.”
Celebrity guests including Aretha Franklin and Steve Harvey strolled the floors while Grammy winner, Ashanti performed for an eager crowd.
Since its inception in 1976, the event has raised nearly US$65 million for charity. The Charity Preview is one of the world’s largest single-night fundraising events. This money helps buy goods, clothing, health and support services for numerous local kids.
Any charity interested in applying for a grant from the Detroit Auto Dealers Association Charitable Foundation Fund for next year’s Charity Preview should contact the Community Foundation for Southeastern Michigan, 333 West Fort Street, Suite 2010, Detroit, MI 48226-3134, 313.961.6675, or visit the Foundation website at http://www.cfsem.org/.
