The organisers of the London Motorexpo have debuted the event on Los Angeles.
They claim that the free-to-attend event in the heart of the City’s downtown business district delivered ‘exceptional results’.
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Vehicles from Aston Martin, Audi, Buick, Cadillac, Chevrolet, Ducati, GMC, Ford, Jaguar, Land Rover, Lincoln, Lotus, Spyker and Volvo; were displayed throughout the ‘relaxed, landscaped setting of the Bank of America Plaza, giving visitors unrivalled access to many of the latest cars and motorbikes’.
Highlights included a number of test drive opportunities as well as the North American debut of the Lamborghini LP570-4 Gallardo Superleggera.
The organisers say that all exhibitors’ marked substantial sales lead generation figures with ‘a number claiming nearly double that of their projected targets for the week’.
Dates for the Los Angeles Motorexpo have now been confirmed for the next five years and beyond.
The next London Motorexpo opens from Monday 7th to Sunday 13th June and the organisers anticipate 400,000 visitors to the Canary Wharf venue.
In London, vehicles from BMW, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mini and Skoda will be displayed throughout the indoor and outdoor public spaces of London’s premier financial district along with a special Le Mans exhibition, celebrating the historic race’s glorious past and present, produced in association with BEN, the events official automotive charity partner.
Graeme Carver, Motorexpo Managing Director said; “The Motorexpo’s format is completely free for the public to attend and gives motor manufacturers a low cost and direct access to their target audiences. First developed in the UK, our successful expansion into North America proves that what we offer to our exhibitors is a unique opportunity and importantly one in which they can see a direct return on their investment.”
