Daimler Financial Services has changed its legal entity name to Mercedes-Benz Financial Services USA effective today (15 November).
The company will continue to serve as the captive finance unit for Mercedes-Benz USA and its dealers and retail customers; smart USA dealers and customers; and Daimler Trucks North America and its Freightliner, Western Star and Thomas-Built Bus dealers and customers.
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“This is an opportunity for us to align our business identity with the brand equity of Mercedes-Benz,” said Mercedes-Benz Financial Services USA president and CEO Franz Reiner.
“We will continue to serve and support our dealers and retail customers in this highly competitive premium passenger car segment and heavy duty trucking industry in the US.”
The brand supporting Mercedes-Benz USA and smart USA – Mercedes-Benz Financial – will add ‘Services’ to its brand identity while the brand supporting Daimler Trucks North America – Daimler Truck Financial – will keep that brand name in the marketplace.
The name change marks the final stage in the company’s ‘clean sheet of paper’ approach to the US it adopted following its separation from DaimlerChrysler Financial Services Americas in 2007.
