New light vehicle sales in the US (including fleet) this month are expected to reach 1,521,000 units, up 5.5% year on year and 9.5% over April 2014, TrueCar has forecast.

May SAAR will reach 16.1m, it added, up 6% from May 2013 and up 1.1% over April 2014.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The share of retail sales is expected to be up 0.6% compared to May 2013 and up 1% from April 2014.

Fleet and rental sales are expected to make up 17% of total  industry sales in May 2014.

Industry average incentive spending per unit will be approximately US$2,677 in May 2014, an increase of 0.7% from May 2013 and an increase of 3.5% from April 2014.

“The industry is back to the level we expected at the beginning of the year,” said Larry Dominique, executive vice president of TrueCar.

“Chrysler, GM and Nissan are all benefiting from increased demand. They are showing higher sales and are able to pull back on incentive spending.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact