Ford’s Lincoln brand has officially introduced “Lincoln Black Label”, something it says will redefine what it means to shop for, purchase and own a luxury automobile.

Lincoln Black Label versions of MKZ and MKC will feature one of four unique interior design themes, showcasing the use of premium materials such as Venetian leather, Alcantara and designer wood trim. 

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When the programme launches in December, 32 dedicated Lincoln Black Label dealers in six states will provide showroom space dedicated to serving Black Label customers. Lincoln plans to expand the network nationwide in late 2015.

Lincoln Black Label will provide personalised shopping and special privileges with dedicated personnel in the showroom, online or in locations more convenient for customers. 

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