Kia Motors America (KMA) has appointed BongGou (BG) Lee president and CEO, replacing Jong Hoon (James) Lee.

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BG Lee previously was chief operating officer for the management & administration division of Hyundai Motor Company.


A veteran of international business for Hyundai, BG Lee has lived and worked in nine countries on four continents since 1978. He has been with Hyundai for the past 25 years, joining the organisation in 1981. Prior to his most recent position, he served as executive vice president for HMC’s international business division, and from 2003 to 2006 he headed HMC’s subsidiary in Australia.


James Lee returns to Kia Motors Corporation in a new role as vice president overseas sales co-ordination. He has headed KMA since 2002.

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