Hyundai Motor’s US unit is now an official automotive sponsor of the National Football League, replacing General Motors as the ‘preferred marketing partner’ of the football league.
The automaker will have use of NFL trademarks across various marketing channels, including branded content, advertising and promotional materials.
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The NFL has become a year round sport and Hyundai will have access to events such as the Super Bowl, NFL Combine, NFL Draft, NFL Kickoff and NFL Playoffs. Hyundai will also provide promotional vehicles at the Super Bowl and other events throughout the year.
Hyundai did not announce financial terms.
A US media report, which noted GM had sponsored the NFL from 2001 until last season, said the Detroit automaker’s sponsorship nominally cost about US$25m a year but the company was estimated to have spent over $150m each year on NFL-related marketing, including television advertisements.
