Yoshinori Noguchi has been appointed president of Hino Motors Sales USA which operates as ‘Hino Trucks’.

Noguchi has been a Hino Trucks board member since June 2010, while also holding the title of managing officer at Hino Motors in Japan since April 2012. Noguchi joined Hino in 1977 and has held various domestic and Asian overseas assignments. Most recently, he was responsible for all overseas business, including the United States. From 2006 through 2009, he was president of Hino Motors Sales Thailand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Toyota group company Hino Trucks assembles, sells, and services Class 5-7 commercial models.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact