General Motors has reported its second consecutive year of record global sales. In 2014, the company delivered 9,924,880 vehicles worldwide passing by 2% the record set in 2013.
“GM is making solid progress and has good momentum. Our customer focus, the new cars, trucks and crossovers we launched in China and North America, technologies like OnStar with 4GLTE and the revitalisation underway at Opel helped us achieve another record year, despite very challenging market conditions in different parts of the world,” said CEO Mary Barra.
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Deliveries in North America rose 6% in 2014 to 3,412,714 units and the company’s estimated market share of 16.9% was equal to 2013.
Deliveries in China rose 12% to a record 3,539,972 and the company’s estimated market share increased 0.6% points to 14.8%. Chevrolet, Cadillac, Buick, Wuling and Baojun all set annual sales records.
Global sales highlights (versus 2013)
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Chevrolet sales in China were up 10% to a record 717,007 units, sales in the US were up 4% to more than 2m units and the brand was the market leader in South America. Global sales were down 4%, reflecting Chevrolet’s repositioning in Europe and weak industry conditions in a number of the brand’s major markets.
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Cadillac increased its sales 5% on the strength of a 47% increase in China, where sales reached a record 73,500 units.
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Buick delivered nearly 1.2m vehicles, with sales in North America and China both up 13%. In the US, the Buick Encore has become the industry’s best-selling small crossover. On a global basis, the Encore ended 2014 with sales of 138,218 units, up 42%.
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Opel/Vauxhall delivered almost 1.1m vehicles in Europe in 2014, and had its highest sales and market share since 2011. Sales in the region were up 3.4%, which nearly doubled the industry’s 1.8% increase. Sales were up in 16 European countries.
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In the US, Chevrolet and GMC increased their combined share of the retail market for large pickups by a full percentage point to 38.9%. The brands’ retail share in the large SUV segment was up 7.8 points to 74.7%.
