GM’s Latin America, Africa and Middle East division (GM-LAAM) has booked its highest ever Q1 sales.
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Sales grew 26% to 230,100 units. Its market share increased to 16.9%, up from 15.4% a year earlier.
Maureen Kempston Darkes, president of GM-LAAM said, “GM sold over 880,000 vehicles in Latin America, Africa and the Middle East in 2005 and we’ll be launching 26 vehicles across the region this year. With the launch of these new cars and trucks, we are targeting sales of 1m vehicles across the region.”
GM’s main brand for the regions is Chevrolet, which sold a record 199,304 cars and trucks in Q1, an increase of 27%. The growth came from the launch of the Aveo and Spark passenger cars in a number of countries.
GM-LAAM employs approximately 29,000 people in its core automotive business and majority owned joint ventures. In 2005, GM sold more than 880,000 cars and trucks in LAAM, which represents sales growth of 20% and resulted in 17.7% market share. GM is investing US$600m in the LAAM region in 2006 to support new and existing product programs, including the assembly of the global Hummer H3G in South Africa.
