GM says it has entered into a memorandum of understanding (MoU) with a buyer for its Hummer brand. However, the identity of the buyer was not disclosed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The sale is expected to close by the end of third quarter of this year and is subject to customary closing conditions, including receipt of applicable regulatory approvals.


GM says the deal is expected to secure more than 3,000 US jobs in manufacturing, engineering and at Hummer dealerships around the country.


The transaction also includes plans by the investor to ‘aggressively fund future Hummer product programs’.


Under terms of the MoU, the identity of the purchaser and proposed financial terms of the agreement are not being released at this time.


“Hummer is a strong brand,” said Troy Clarke, President of GM North America. “I’m confident that Hummer will thrive globally under its new ownership. And for GM, this sale continues to accelerate the reinvention of GM into a leaner, more focused, and more cost-competitive automaker.”


As part of the proposed transaction, Hummer will continue to contract vehicle manufacturing
and business services from GM during a defined transitional time period.


For example, under the proposed agreement, GM’s Shreveport Assembly plant would continue to contract assemble the H3 and H3T through at least 2010.


“GM has developed Hummer into a globally recognized off-road brand,” said James Taylor,
Hummer CEO. “The proposed agreement will enable us to continue that growth and maximize the brand’s potential through new, innovative off-road vehicles with improved efficiency and alternative fuel powertrains. Today’s announcement is great news for Hummer’s current and future customers, dealers, suppliers and employees around the globe.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact