Ford says it is working on new techniques to improve the interior designs of its vehicles. High-tech tools are being used to collect emotional and logical customer insights and learn more about how people visually discover new cars and trucks. New techniques include eye tracking, measuring where eyesight lingers most, and biometrics.
“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, group vice president, Global Product Development, Ford Motor Company.
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“Not only have we introduced a great deal of useful new technology into our cars and trucks, we are consistently adding better materials, improved design and increased features across the board, from high-end vehicles to entry-level segments. All of this leads to a focus on design languages that not only convey the right messages, but deliver on an enhanced user experience.”
Data collected in Ford’s experimental research is guiding the Ford design team to “shape the best customer experience possible” Ford says.
This is innovation in the design process as well as in the tools used. Research will happen up front, while responses to colour, materials, and any other critical element will continue to be assessed through customer clinics at a later stage of the process.
Ford said it followed a similar approach in designing the interior of the Ford GT – a recently shown two-door supercar. First the main components of the Ford GT interior were identified, then the design was pushed forward, “introducing new guiding principles and innovative design solutions”.
Ford also says that the GT interior design work went beyond automotive and inspired non-automotive projects. Ford’s global design studios created several non-automotive design objects, including a racing sailboat that will be on display at leading furniture design event Salone del Mobile, April 14-19, in Milan, Italy.
