Ford has sold the 4 millionth vehicle equipped with SYNC, the in-car connectivity system powered by Microsoft.

Launching globally this year, Ford SYNC powered by Microsoft is forecasted by the company to reach 9m new customers around the world in the next three years.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

SYNC was first introduced in late 2007 and SYNC Services launched in 2009.

Soon after launch, Ford added SYNC 911 Assist, which connects drivers directly with 911 operators after an accident. It is the only in-car, non-subscription call-for-help system.

SYNC providing voice-activated access to a cloud-based network of information including traffic, news, sports, weather, horoscopes, stock quotes and movie listings along with business searches and turn-by-turn directions.

In 2010 Ford added SYNC AppLink – allowing smartphone-equipped customers access to a growing number of popular apps using voice control such as Pandora internet radio and Stitcher.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Operator Assist, introduced in 2011 and available through SYNC Services, gives users access to live help with business searches and turn-by-turn directions.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now