A slowdown in the US economy could help Ford speed up cost reduction measures.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to the Wall Street Journal (WSJ) Online, Ford executive vice president Mark Fields said that a slowdown in the US economy would make it more difficult for the firm to meet 2008 and 2009 financial targets. In this case it would need to accelerate cost cutting mesasures.


Fields told the WSJ that Ford’s turnaround in North America is proceeding well and the automaker expects to be profitable again in 2009.


Fields said Ford has already planned to keep production in the fourth quarter at a low level to avoid building up costly excess stock.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact